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JAGUAR LAND ROVER ANNOUNCES SPONSORSHIP OF COVENTRY RUGBY FOOTBALL CLUB

JAGUAR LAND ROVER ANNOUNCES SPONSORSHIP OF COVENTRY RUGBY FOOTBALL CLUB

aydon, August 20 2010. Jaguar Land Rover is today revealed as the official club sponsor of Coventry Rugby Football Club for the 2010/2011 season. The announcement came during a ceremony at the Butts Park Arena, home to the club since 2004.

This sponsorship agreement will see Jaguar Land Rover further extend strong community ties with the city where it employs some 2000 people and has a dedicated Education Partnership Centre which annually supports over 7,000 school children.

Speaking at the launch today, Les Ratcliffe, Jaguar Land Rover Community Relations Manager said: “Today, Jaguar Land Rover, two of the world’s most iconic automotive brands, work side by side in the development of strong and lasting community partnerships which positively impact upon the local communities in which we operate. Jaguar has a very rich and well documented link to Coventry and has produced some of its most beautiful sports cars in the City. This new and exciting partnership with Coventry Rugby Club will provide a platform for us to further extend the work we are doing with local schools, sports and community groups.”

Source: Jaguar

As part of this deal Jaguar Land Rover will be engaging with the rugby club in the development of a number of new and inspiring initiatives, including the Jaguar Land Rover Academy which, in conjunction with local education establishments, will allow talented local youngsters the opportunity to gain post rugby qualifications whilst playing rugby part time. In addition a new Education Partnership Centre will open at the clubs ground that will offer a significant local community resource for Coventry and Warwickshire.

The desire to develop the next generation of sporting talent is shared by both Jaguar and Land through their respective sporting alliances. From cycling to sailing and athletics to football this is a wide ranging commitment but Rugby is central to both brands interests.

Land Rover recently announced a new four year sponsorship deal with both Premier Rugby and the Rugby Football Union which includes a brand new, country-wide grass roots tournament called the Land Rover Premiership Cup which will reach around 40,000 children over the coming four years. It is also Official Vehicle of both England Rugby and Premier Rugby, the umbrella organisationof the 12 Guinness Premiership clubs.

Jaguar this year launched its Academy of Sport which counts both Gareth Edwards and Shane Williams, heroes of Welsh rugby amongst its patrons. The Academy aims to recognise, celebrate and inspire the very best of British sporting talent and success with a Bursary Fund, prestigious annual Awards Ceremony, a unique club of the best of British sport and a vibrant website celebrating British sporting talent and achievement.

Peter Rossborough, Chairman of Coventry Rugby Club commented: “I am absolutely thrilled with this sponsorship. Our intention is to return Coventry Rugby Club to the top flight in English Rugby where it truly belongs. One of the first decisions taken by the new board was for the club to be Community- lead and this partnership with Jaguar Land Rover and their commitment to community engagement, fits this perfectly.”

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Michael Jordan at Rucker Park

Michael Jordan at Rucker Park

Michael Jordan surprised the Rucker Park crowd by showing up for morning drills. Dwyane Wade, Chris Paul and Carmelo Anthony were all participating in drills with the children. This was part of Nike’s World Basketball Festival.

Source: Vimeo

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LEXUS AND GAZOO RACING COMPETE TOGETHER AT NÜRBURGRING 24H RACE

LEXUS AND GAZOO RACING COMPETE TOGETHER AT NÜRBURGRING 24H RACE

* 24h race plays key role in final development as LFA moves to production
* Gazoo Racing team personnel gain valuable experience in ultra-competitive, highly emotional racing environment
* Collective learning will benefit future Toyota and Lexus products

Playing a key role in helping to finalise the development of the LFA before it enters production in December, the gruelling 24h race offers Lexus and Gazoo Racing the unique opportunity to not only foster the peerless quality, durability and reliability by pushing cutting-edge technology to the extremes of mechanical endurance but also to hone the technical skills of the personnel involved in the development of future Lexus and Toyota production vehicles.

Furthermore, by participating in the 24 Hours Endurance Race Lexus and Toyota aim to showcase their dedication through Gazoo Racing to produce more emotional cars and becoming more attractive and desirable to a wider range of customers.

This year’s race marks the third consecutive entry of the Lexus LFA and, significantly, the first participation of the car in standard production guise.

Competing in the SP8 (‘Near production’) class, the race version of the LFA does not differ substantially from the road car, particularly with regard to construction, engine and transmission. Mandatory safety equipment has been installed and other modifications such as a refined aero package including a fixed rear wing and a larger fuel tank are made to reflect the format of the 24h race and the Nürburgring circuit.

Led by Toyota Motor Corporation (TMC)’s master test driver Hiromu Naruse, the Gazoo Racing team will make its fourth appearance at the Nürburging 24h race. It is a team comprised of engineers and technicians from TMC, and, whilst they’ve regularly come together over recent months to support the LFA in the build-up to the 24h race, their ‘day-jobs’ are within the TMC engineering community. This kind of virtual organisation ensures that the collective learning is transmitted directly back into the core of the engineering activity.

The driver line-up includes four Japanese and three German pilots with outstanding endurance and GT racing credentials, including three champions from the Japanese Super GT series.

As part of the preparation of the cars and the drivers, Gazoo Racing entered the first three VLN races of 2010. Consistently finishing in leading positions in its SP8 class, the LFA has also demonstrated its competitiveness against track-prepared specialist racing cars, with a best finish of 17th overall in VLN2.

Source: Toyota

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PORSCHE 911 LINES UP FOR NÜRBURGRING 24 HOURS MARATHON

PORSCHE 911 LINES UP FOR NÜRBURGRING 24 HOURS MARATHON

* Porsche factory squad and customer teams tackle Germany’s greatest motorsport event
* The largest line-up of Porsche 911 race cars in many years – including debut of GT3 R Hybrid
* A total of 33 vehicles featuring the characteristic six-cylinder Porsche ‘boxer’ engine
* British journalist Chris Harris takes the wheel of ‘street legal’ 911 GT3 RS
* Londoner Richard Westbrook drives a 911 GT3 R for Haribo Team Manthey
* 38th edition of the Nürburgring 24 hour race takes place on 15/16 May

Porsche takes to the starting line for the Nürburging 24 Hours race this weekend (May 15/16) with a powerful line-up of 911 race cars from diverse backgrounds. The title defenders from Manthey Racing take up the race at the wheel of the number one car, the new, 480 hp 911 GT3 R, piloted by Porsche works drivers Timo Bernhard (Germany), Romain Dumas (France) and Marc Lieb (Germany), as well as Manthey pilot Marcel Tiemann (Monaco) pilot.

The winning squad already signalled their determination to bring home the fifth straight overall victory in the first two races run as preparations for the marathon around the iconic race circuit in the Eifel mountains in Germany. At rounds one and two of the VLN Long Distance Championship Nürburgring, the team’s yellow and green racer saw the chequered flag in first place. “I was impressed with the new 911 GT3 R right from the start with its extremely predictable handling and reliability,” enthused Timo Bernhard. “And those are exactly the qualities you need in an endurance race car if you want to finish without problems and climb to the very top of the podium.”

The new 911 GT3 R fielded by Haribo Team Manthey is another racer with a strong driver line-up. Sharing driving duties at the wheel of the 911 decked out in the characteristic livery of the Haribo gold bear design are experienced racing professionals Lance David Arnold (Germany), Christian Menzel (Germany), Richard Westbrook (Great Britain) and Alexander Margaritis (Germany). An all-German team of specialists Georg Weiss, Michael Jacobs, Peter-Paul Pietsch and Oliver Kainz pilot a 911 GT3 R run by Wochenspiegel Team Manthey.

Another squad holding high hopes for victory is Mamerow Racing with its Porsche 911 GT3 R. After being hampered by bad luck at the beginning of the Long Distance Championship season, Chris Mamerow (Germany) and Porsche works driver Wolf Henzler (Germany) concluded their preparations for the 24 hour race with a victory.

Attracting much attention will be the innovative Porsche 911 GT3 R Hybrid, which has been designed to be particularly conservative with fuel. Its 480 hp combustion engine at the rear is supplemented by two 60 kilowatt electric motors powering the front axle. Under braking, the 911 GT3 R Hybrid converts kinetic energy (that would otherwise be wasted) into electrical energy and stores it in a specialised flywheel to be released at the driver’s command to deliver additional performance.

At the 24 hour race, the hybrid racer is manned by Porsche works drivers Jörg Bergmeister (Germany) and Richard Lietz (Austria), as well as Porsche junior Marco Holzer (Germany) and Martin Ragginger (Austria) and fielded by Porsche Team Manthey. The GT3 R Hybrid has been developed as a technology spearhead and ‘racing laboratory’, and is a showcase for the Porsche Intelligent Performance philosophy. Due to its good performance at the second VLN race, when the orange/white liveried 911 finished in third with a gap of 1:09 minutes after fours hours, the organisers mandated a 25kg handicap weight. The vehicle now competes weighing 1,375 kg instead of 1,350 kilograms.

Also competing in the midst of around 200 race cars is a road-going Porsche 911. Decked out in white and red, the GT3 RS is intended to demonstrate that a standard sports car from Stuttgart is up to the challenge of a 24 hour race. Driving the 450 hp vehicle with the number plate “S-GO 2400” is former DTM pilot Roland Asch (Germany), race professional and TV commentator Patrick Simon (Germany) as well as Nürburgring regulars and journalists Horst von Saurma (Germany) and Chris Harris (Great Britain). On behalf of his team-mates, Asch outlines the plan of action; “Keep our noses clean, avoid any tricky situations and if possible finish in the top 20 to 30.” Already at the first VLN round in March, the standard sports car gave an indication of its potential by finishing 22nd out of 163 vehicles, and the 911 GT3 RS provided a pleasant surprise at its race debut.

“This year, Porsche is particularly well represented at the Nürburgring 24 hour race by its vehicles, customers and drivers,” said Hartmut Kristen, Head of Porsche Motorsport. “We regard this diversity as a clear commitment to the 24 hour event. Our customer teams compete with strong driver contingents, with some receiving support from our Porsche factory drivers. I’m especially curious about our 911 GT3 R Hybrid. We’re not setting our sights purely on race results, but more on the data that our race lab delivers for the further development of hybrid technology.”

Television station Sport1 (formerly DSF) broadcasts over 20 hours of the Nürburgring 24 hour race. For the first time, Porsche offers its German-speaking fans its own internet radio as part of a web special under www.porsche.com. In a ten-minute radio show held on the hour every hour during the race, commentator Burkhard Bechtel reports on the progress of the Porsche league, and also interviews interesting guests at the track.

The 38th running of the Nürburgring 24 Hours starts on 15 May at 15.00 hours. The flag drops on 16 May at 15.00 hours.

Source: Porsche

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POWELL BECOMES SERIES FIRST FEMALE WINNER AS HALE STRETCHES TITLE LEAD

POWELL BECOMES SERIES FIRST FEMALE WINNER AS HALE STRETCHES TITLE LEAD

* Alice Powell becomes first female winner of Formula Renault race in UK.
* Double podium for Mitchell Hale to extend title lead by 25 points.
* Maiden podiums for Josh Webster and James Theodore at action-packed weekend.

Hillspeed’s Alice Powell (Chipping Norton) made history at the weekend by becoming the first female driver to win a Formula Renault race in the UK during rounds three and four of the 2010 Protyre Formula Renault BARC Championship at Silverstone National circuit on 8th/9th May.

The 17-year-old from Chipping Norton secured a lights-to-flag victory in round four to set a first for the one-make single-seater series along with a second place in round three to strengthen her title bid. Her results were mirrored by Fortec Motorsport’s Mitchell Hale (Bristol) who also claimed a win and a second place to extend his lead in the drivers’ standings by a margin of 25 points.

The weekend also saw maiden podiums (third) for Fortec Motorsport’s Josh Webster (Suffolk) and Hillspeed’s James Theodore (Telford) who finally came away with his first top-three finish after a luckless run during the opening rounds at Brands Hatch Indy circuit. Meanwhile the Privateer Cup honours once again went to Hertfordshire racer James Birch.

First for Alice and Formula Renault…

After an action-packed round three, the day’s second race saw Powell line the start grid at the head of the field after an impressive performance during Saturday’s wet qualifying session. The former Ginetta Junior racer should have been joined by Fortec Motorsport’s Joseph Reilly (London) on the front row but a spin in round three meant the 18-year-old would not be racing. With Powell all alone on row one, row two consisted of Theodore and Hale while Welch Motorsport’s Kourosh Khani (London) and Webster lined up on row three.

As the 16-lap race got underway it was pole-sitter Powell who made the best start followed by Theodore while Hale immediately dropped down the order after a very slow start by the 16-year-old. By the end of the opening 1.64-mile lap Powell had already carved out a sizeable cushion over Theodore with Khani in third and SWB Motorsport’s Luke Wright (Dorset) in fourth after an impressive first lap.

A few laps later Powell was already enjoying a two second lead and blissfully unaware of the four-car-train which had developed behind her with Theodore and Khani taking turns to lead it. At the back of this lay Hale who had already made up places after his disastrous start before making yet more ground a lap later to lie in third and chasing the back of Theodore’s Hillspeed run car.

Out in front, the lone car of Powell was now benefitting from almost a five second lead ahead of Theodore, Hale and Webster who had been able to shake off the threat of Khani. In the midfield, Triple Eight’s Sazlan Sirajudin (MAL) was enjoying one of his best races in 10th and hot on the heels of Jack Piper’s (Norwich) Welch Motorsport car ahead.

Powell meanwhile had no one in her mirrors unlike Theodore who now had a determined Hale catching him with the teenager also setting the fastest lap of the race with a 57.163s (103.21mph average).

As the laps ticked by Hale crept ever closer to Theodore and occasionally strayed off line over the pit straight to remind the 18-year-old off his whereabouts. On the penultimate lap the two were nose-to-tail with Hale choosing Brooklands to make his move and clinch Theodore’s second place.

The chequered flag though belonged to Powell who duly crossed the line to take the win with a margin of more than seven seconds and enter the history books. Hale finished second ahead of a disgruntled Theodore who later commented that his tyres had began to fade. Webster secured fourth to round off a strong weekend for the 16-year-old with Khani also enjoying another good points haul in fifth. Birch finished just behind in sixth and the privateer winner.

Lights-to-flag for Hale…

Sunday’s earlier round three saw Hale line the start grid as pole-sitter with Powell alongside him on the front row. Reilly and Khani made up row two as the field sat in anticipation for the start of the race.

As the red lights went out on the start gantry it was pole-sitter Hale who made the best start to lead into the right-handed Copse closely followed by Powell while Reilly was unable to hold onto his third position after a poor start. The opening lap saw all the field jostle for position with Khani in particular able to move up into third with Theodore also making up two places after a poor qualifying session saw him start from 10th on the grid.

By the end of the second lap Reilly had made up for his earlier slow start to move into fourth after finding a way past Wright who then lost another place to Khani the following lap. The pair continued to tussle the next lap with this time Wright getting the better of the 20-year-old.

In the midfield, Theodore was continuing to move up the field and was up to fifth by lap seven until the 18-year-old spun at the exit of Copse, also under waved yellow flags, to undo all his good work. Antel Motorsport’s Kasper Krogh (Denmark) was also looking strong in the middle of the pack despite starting from 13th.

Out in front Hale was continuing to set the pace – setting the fastest lap of the race in the process – and despite a slight mistake at Brooklands which allowed Powell to close the gap, the teenager was looking on course for his second win of the season.

The battle behind though was far less certain with Reilly, who had briefly moved up into third, losing out to Wright and into the clutches of Khani. Things didn’t improve for the North London racer on the next lap when he clipped the Astroturf at Copse causing him to spin and end not only his race but his weekend.

As the race entered the final stages Hale was now leading comfortably from Powell with a gap before third placed Wright with Khani in fourth and Webster, who had quietly been making his way through the field, in fifth.

A few laps later Hale exited Woodcote for the final time to take the chequered flag and his second win of the season with Powell securing second and Wright in third. Khani had been on course to take fourth but a late surge by Webster saw him finish fourth with Khani rounding off the top five. A post race investigation by the Clerk of the Course however saw Wright handed a time penalty for overtaking on a yellow flag dropping him to fifth place and handing Webster his maiden podium place with Khani promoted to fourth.

Commenting on her performance Powell said: “It’s been a great weekend for us and I’m delighted with my first win in Formula Renault. I got a good start in round three and at one stage I was really close to Mitchell but I made a mistake at Brooklands which cost me and meant I was never close enough to challenge. Having a clear front row in round four was a real advantage as there was less pressure. I got another good start and just got my head down until my pit board indicated I had a six second lead meaning I could begin to ease off.”

Commenting on his double podium championship leader Hale said: “Round three was a lot harder than it looked but apart from the odd mistake I was able to bring the car home safely for my second win. I got my start all wrong in round four and it’s definitely something I need to practice before the next rounds at Croft. I managed to put it behind me though and just kept pushing and pretty soon found myself in a position to pass James which I did through Brooklands.”

Rounds five and six of the 2010 Protyre Formula Renault BARC Championship take place at North Yorkshire’s Croft circuit on 3rd/4th July.

Source: Renault

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ASTON MARTIN SECURES THIRD CONSECUTIVE PODIUM OF 2010 AT LONG BEACH

ASTON MARTIN SECURES THIRD CONSECUTIVE PODIUM OF 2010 AT LONG BEACH

Long Beach, 17 April 2010. Aston Martin took its third consecutive podium of 2010 at the 36th running of the Grand Prix of Long Beach crossing the line in second place. Drivers Adrian Fernández (MX) and Harold Primat (CH) drove on the limit throughout the 100 minute dash, in a race that was plagued with yellow flags and a brush with the tyre wall. Aston Martin Racing, normally conditioned to compete in long endurance epics, ran the 007 car with maximum down-force to cope with the incredibly tight bends at the 1.968 mile tree-lined circuit.

Starting from pole position, Primat stormed off the start creating a comfortable lead which was then diminished by two safety car periods. Holding first until just after the second safety car, which allowed the pack to catch up, the number 37 LMP got a good exit of the hairpin and took the lead. Shortly after, another LMP car made contact with Primat sending him into the tyres causing damage to the rear end, positioning him in third. The other car was then held for a stop and go penalty for avoidable contact returning Primat back to second. The single pit stop and driver change was made under yet another yellow flag and Fernández returned to the field behind the safety car which remained out for a further 13 minutes.

Just four minutes before the end of the race, Fernández stormed past the second placed LMP car to take the lead and held it until the final lap, but went slightly wide into turn five conceding the lead and the 007 Aston Martin took the chequered flag in second place overall.

Team Principal, George Howard-Chappell said: “We’re very disappointed to have lost first place so close to the end. It was however, a very exciting race and the team had a lot to deal with throughout. Everyone did a great job, but it is a real shame not to win today.”

Adrian Fernández said: “As I took over the car mid way through the race, there were issues with brake fade, but I managed to climb back up to first position before the end by staying as consistent as possible and keeping clear of traffic. It was a real shame to have lost first place on the final lap.”

Harold Primat said: “I had a great start at the beginning of the race, the car was fine and my lap times were good. However, every time I managed to build up a lead, there was a safety car allowing the rest of the field to catch up. It was a really exciting race and the team did a great job.”
Overall Pos Car No Drivers Make
1 1 Brabham/Pagenaud HPD ARX-01c
2 007 Primat/Fernandez Lola B09 60 Aston Martin
3 6 Pickett/Graf Porsche RS Spyder
4 16 Dyson/Smith Lola B09 86 Mazda
5 99 Julian/Jeannette Oreca FLM09

Source: Aston Martin

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NIKE KICKS OFF FOOTBALL SEASON WITH “PREPARE FOR COMBAT” CAMPAIGN

NIKE KICKS OFF FOOTBALL SEASON WITH “PREPARE FOR COMBAT” CAMPAIGN

Nike (NYSE: NKE) introduced a comprehensive campaign featuring NFL All-Pro players Adrian Peterson, Brian Urlacher, Justin Tuck and Steven Jackson. The campaign, entitled “Prepare For Combat,” features out-of-home marketing, print, online and broadcast content of some of the game’s top players while highlighting Nike’s innovative padding system called Nike Pro Combat.

Nike Pro Combat is a lightweight, breathable padded protective base layer ergonomically designed to provide sport-specific protection to athletes without restricting flexibility. Introduced in competition at the end of the ’08-’09 college football season by a number of teams competing in Bowl games, Nike Pro Combat is currently available at retail.

Nike Pro Combat is the feature product in “Alter Ego”, a television commercial featuring Minnesota Vikings running back Adrian Peterson. The spot, directed by David Fincher, will begin airing during Thursday night’s nationally televised (NBC) NFL season opening clash matching the Tennessee Titans against the host Pittsburgh Steelers. The ad will run through several weeks on major networks and cable channels including ESPN, ABC, Fox, NBC, NFL Network, MTV and BET.

Peterson’s dynamic talents and powerful on-field persona are portrayed in “Alter Ego”, but it’s the image of last season’s NFL’s rushing leader sitting on front of his locker at game’s end that provide the title for the ad. A 3-D overlay treatment of the distinctive Nike Pro Combat deflex pattern on Peterson’s skin is symbolic of an implied transformational experience for athletes who wear the product, and creates a visually compelling closing to the ad.

“This is an exciting time in the sports calendar, the kick-off of the football season,” said Ken Dice, Nike’s Vice President, North America Marketing. “The campaign captures the energy, power and force of football and features the game’s most dominating players. We put a spotlight on the Nike Pro Combat protective gear which can help athletes on all levels, giving them an edge on the playing field.”

In advance of the television commercial, which was produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy, Nike launched print ads featuring Peterson, Urlacher, Tuck, and Jackson. The print ads feature each athlete individually posed wearing the Nike Pro Combat Deflex Short along with the tag line “Victory Won’t Come Find You. You Must Seize It.” Nike will also unveil several billboards featuring Peterson, Urlacher and Tuck in Los Angeles, Minneapolis, New York and Chicago.

To coincide with the launch of its “Prepare For Combat” campaign, Nike will also launch COUNTDOWN2COMBAT on www.nikefootball.com. COUNTDOWN2COMBAT is a digital feature that provides high school football players with fresh content daily such as tips and motivational videos, Nike gear spotlights, wake-up calls from Nike football athletes; as well as free music downloads. COUNTDOWN2COMBAT was produced in cooperation with R/GA.

To pump up athletes before the game, Nike partnered with Island Def Jam, Universal Motown, and Interscope Records to remix some of today’s biggest hip-hop tracks with Nike’s elite NFL players to create Game Day Remixes. Every Thursday, the songs will be available for limited download on www.nikefootball.com and for purchase on iTunes. Songs include “Always Strapped (Nike Sport Remix)” featuring Birdman, Lil Wayne and Adrian Peterson, and “Ain’t I (Nike Sport Remix)” featuring Yung LA, T.I., Yung Dro and Detroit Lions wide receiver Calvin Johnson.

Source: Nike

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NIKE TAPS DJ A-TRAK TO LAUNCH DEBUT RECORD FOR NIKE+ ORIGINAL RUN SERIES

NIKE TAPS DJ A-TRAK TO LAUNCH DEBUT RECORD FOR NIKE+ ORIGINAL RUN SERIES

Hot on the heels of critically acclaimed original releases by The Crystal Method, LCD Soundsystem and Aesop Rock, DJ/producer A-Trak joins forces with Nike to launch his debut record Running Man: Nike+ Original Run as the next release for the Nike+ Original Run Series on June 24th, 2008. The Montreal native produced this 45-minute composition specifically for runners, gradually building from a warm-up period, incorporating an extended middle section that finds a pavement-pounding groove, and ending with a downtempo closure for cooling down. A highlight from the beginning segment, “Say Whoa,” will serve as A-Trak’s inaugural artist single, offered exclusively by Nike Sport Music. The mix also features a show-stopping appearance by recently hyped Fool’s Gold signee Kid Cudi.
 
The music on Running Man: Nike+ Original Run – a mix of electro and hip-hop – is ideal for a workout, but could certainly find popularity in clubland with its synth-heavy loops, deep bass, and thumping beats.  A new approach to producing music, constructing the record around a long track for running, offered a unique challenge for A-Trak: “Making a 45-minute piece was interesting in terms of arrangement,” he says. “Here, a guy is running and it’s all about pacing. You want to keep him in the zone, you want to keep his attention, but at the same time there’s much more room to spread out than on a record I might produce for a club.”


 
“I’ve been mostly working on up-tempo electro tracks as of late, but my background is hip-hop and I think you can hear it in my choice of sounds,” continues A-Trak. “I wanted this record to showcase my current style, but I also didn’t want to stray away from hip-hop completely. That’s why you find guest rap verses, plenty of chopped and screwed vocals, and a hefty dose of drum breaks that are surely more block party than Ibiza.”
 
The original mix is part of the run-up to The Nike+ Human Race, the world’s largest one-day running event. On August 31, 2008, an expected one million runners in 25 cities across the globe will partake in a 10k that combines the power of running and music through sport and also gives participants the chance to run for a cause and support charities who have a positive impact on the world. At 45 minutes long, Running Man: Nike+ Original Run is ideal background music for runners looking to mix things up while training for the event.
 
The fourth installment of the Nike+ Original Run series, A-Trak’s Running Man: Nike+ Original Run is available exclusively in the Nike Sport Music section of the iTunes Store for $9.99.

 
About Nike Sport Music
Launched on June 29, 2006 by Nike, the Nike Sport Music store on iTunes is the definitive source of musical inspiration and audio coaching for athletes.  It’s more than music. Nike+ Coaching Workouts feature star athletes like Lance Armstrong, Serena Williams, and artists like OKGO guiding you through a run or an exercise session while engineered powersongs rev you up. Nike+ Original Runs are fresh, drive-you-forward original music crafted exclusively for Nike.
 
About Nike+
With Nike+, runners never have train alone again.  Nike+ enables footwear to talk to an iPod Nano or Nike+ Sportsband, giving instant performance information and real-time feedback during a run. Like a personal coach or training partner, Nike+ has put this information at runners’ fingertips, in the process creating a Nike+ revolution.  As of February, 2008, Nike+ members have run over 40,000,000 miles, logged over 12,000,000 and issued over 300,000 challenges. Nike+ has also created the world’s largest running club at nikeplus.com, a global running community where Nike+ members can log their run data, track their progress, utilize training tools, and connect with other members all over the world.

About A-Trak
From his astonishing early days as a DMC world champ by age 15 to his acclaimed DVD Sunglasses Is A Must to releasing 2007′s monumental Dirty South Dance mix (Obey), Montreal-born and New York-based DJ A-Trak has consistently exceeded all expectations of a traditional DJ. He launched his own record label, Fool’s Gold Records, toured the world non-stop as a solo artist and as Kanye West’s DJ, produced and helped develop the career of much hyped Downtown Records recording artist Kid Sister, and remixed tracks for prominent artists such as Bonde do Role, Boys Noize, Simian Mobile Disco, Kanye West, and Digitalism. Recently garnering many rave reviews for his performances during SXSW and WMC, A-Trak has also been tapped by Jay-Z to act as musical director for his current tour.

Source: Nike

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Crazy soccer injury!!

Crazy soccer injury!!

RSC Anderlecht’s Marcin Wasilewski has suffered a horror injury after taking a brutal foul against Standard Liege on Sunday.
The Polish international was left in agony after the collision with Liege midfielder Axel Witsel – which resulted in a double fracture of his right leg.

“We both went for the ball. I am not a violent player, I don’t play football to break legs,” insists Witsel who had not meant to harm his opponent.

The match ended in a 1-1 draw with Anderlecht staying on top of the Jupiler Pro League table.

“Wasilewski will later this week undergo two operations on his leg and will be back on the pitch after 10-12 months time.” announced Anderlecht.

Meanwhile, ‘Wasyl’ has told family and friends that he expects to be back and playing football hungrier then ever after experiencing such an injury.

“It may sound trite, but as the saying goes, what will not kill you only makes you stronger!” Wasilewski told his family.

After hearing the news about Wasilewski’s almost career ending injury, Poland coach Leo Beenhakker told media on Monday that the FIFA World Cup 2010 Qualifier against Northern Ireland will be dedicated to the Polish left back.

“Something like this is not very easy to take in. We were counting on Marcin to play a part in the World Cup Qualifier’s. The team will play against Northern Ireland for him.” said Beenhakker.

Pawel Golanski from Romanian suit Steaua Bucureşti has been called up to replace Wasilewski on the Polish national team.

Source: polishsoca.com

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The Hyperizers – “Don’t Criticize (Hyperize)” Video

The Hyperizers – “Don’t Criticize (Hyperize)” Video

• Andre Iguodala as CHIEF BLOCKA
• Mo Williams as FOG RAW
• Kevin Durant as VELVET HOOP
• Rashard Lewis as ICE-O

This collection of NBA All-Stars demanded the mic. The result? Crossover artists who bring the same flow poolside from the BBQ pit or high above the blacktop rims.

CHIEF BLOCKA encourages ya’ll to g’head and criticize. Scoring machines feed off the hate every time they play.

FOG RAW becomes the mayor of the lane with a six-fingered salute to assaulting the rim. This player hater always sees the girls a little later.

As the youngest in charge, VELVET HOOP makes every opposing defense stand still. Thermometer reads 80 degrees – but fools just freeze.

And ICE-O has hella fun on every run. His lyrics – like his sweet jumper – are always improvised. Often imitated. Never duplicated.

For those who criticize the unstoppable game? The answer: Hyperize.

Because this much style just can’t be controlled.

Check out the Nike Hyperize here and on NikeStore.com.


Source: Nike

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